I’m writing this on the day that Google died.
I know, I know. Google is a thriving company with years of profitability ahead of them. I should probably also disclose that I own exactly 0.0209 shares of Google currently valued at approximately eight American dollars. So, I get it. Google is probably not dead, at least not in the strictest sense of the word.
But the company was founded on the idea of democratizing the internet by helping average people find websites built by other average people, people like me building websites like this, and as Google switches over to an AI-forward search engine that mostly summarizes answers and, as an afterthought only just might send one of those average people into a click… well, the idea of getting readers from search is basically dead in the water.
I bring it up here and now because like most creative people who create things, we do it with the idea of sharing those things with average people.
If you are reading this it’s now unlikely that Google helped you find it.
And as we increasingly commodify creativity and ever more turn to AI to be the gatekeeper of what is seen and known, it is a difficult distraction to overcome as a creative human being wondering what it is even the point of making stuff.
It’s not wrong to feel that way. I have felt that way a lot lately.
All I can say is that I also feel it is worth it to keep making stuff, sharing stuff, and looking past the gatekeepers of what was for a moment—but is no longer—the most democratic creative outlet humanity had ever built.
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