8 Clicks from Nowhere Productions

Tag: finding purpose

Chapter List

  • Artificial Audience

    I’m writing this on the day that Google died.

    I know, I know. Google is a thriving company with years of profitability ahead of them. I should probably also disclose that I own exactly 0.0209 shares of Google currently valued at approximately eight American dollars. So, I get it. Google is probably not dead, at least not in the strictest sense of the word.

    But the company was founded on the idea of democratizing the internet by helping average people find websites built by other average people, people like me building websites like this, and as Google switches over to an AI-forward search engine that mostly summarizes answers and, as an afterthought only just might send one of those average people into a click… well, the idea of getting readers from search is basically dead in the water.

    I bring it up here and now because like most creative people who create things, we do it with the idea of sharing those things with average people. 

    If you are reading this it’s now unlikely that Google helped you find it.

    And as we increasingly commodify creativity and ever more turn to AI to be the gatekeeper of what is seen and known, it is a difficult distraction to overcome as a creative human being wondering what it is even the point of making stuff.

    It’s not wrong to feel that way. I have felt that way a lot lately.

    All I can say is that I also feel it is worth it to keep making stuff, sharing stuff, and looking past the gatekeepers of what was for a moment—but is no longer—the most democratic creative outlet humanity had ever built.

  • Hard Change

    Change is hard.

    Until I went through the work of trying to rebuild my career from scratch I spent a tremendous amount of time looking across the bridge of that change and imagining what was on the other side. 

    Before I spin this little essay into a retelling of a whole “grass is greener on the other side” idiomatic fallacy of yearning, I will clarify: I think that yearning for change can be motivated by all sorts of things, and yes, visualizing the future state of your life in a positive way is one of those things. I also think there are a lot of reasons that people seek change in their lives and none of them are entirely right-thinking nor entirely wrongheaded, either. 

    Change is motivated by many things and each of those things is shaped by personal circumstance, individual and unique as fingerprints, combining the notions of our histories, our dreams, our hopes and our fears. And more so, I think that if you were to ask anyone to fully explain their motivation for change they might look at you with a distant stare and struggle to fully explain the deepest of those impulses to cross the bridge into something new.

    I have been walking across my own bridge for over two years now and I still cannot quite see the other side except in whispered rumours and hints of something interesting when the fog occasionally shifts and my vision clears long enough to look. It’s a hard walk. And an even harder one to justify to those still standing on solid ground.