8 Clicks from Nowhere Productions

A
BLOG
FROM
NOWHERE

  • Hustle Up

    What if the people buying are not into what you are selling?

    Consumer-driven culture and basic economics would argue that supply should meet demand. If you are supplying something that no one seems to want, capitalism argues that you need to shift your product to where the demand seems to be.

    But what if the supply is, well… you?

    What if you are selling yourself and your skills, or your ideas and your art?

    Is it worth shifting the product to meet demand? Should you change to align with what someone seems to want from you? 

    Say, you submit a proposal for a big idea or walk into a job interview or call into a pitch meeting—and what you are selling there is your ideas, your skills or yourself—but they are not buying?

    Are you in the position to say I’m not going to be or do something I’m not, sell something I don’t have, or pretend to be good at a skill I don’t yet have just to get a gig or a deal? Or are you full on ready for the hustle of becoming someone different simply to get the work? 

    Maybe you are. Maybe you don’t have that luxury.

    Either way, it often seems to be little more than a balance between selling yourself …and being yourself.

  • Broken Sounds

    I bought another guitar pedal.

    (Note to new readers. I do not actually own a guitar, but I do play either my synth or my violin through my pedals to “wet” the sounds.)

    My new pedal is a multi-effects distortion pedal. This means, putting aside the looper pedal (which has a very specific recording & performance purpose) I now have what I would call a matching set: one pedal that adds and a second pedal that subtracts.

    The new distortion pedal is subtractive. As I understand it, it passes the audio signal through its circuits and scrapes away some of the clarity of the signal by clipping or compressing or otherwise degrading the pristine sound emerging from the instrument before it comes out of the speaker.

    There is beauty in destruction of that sort.

    There is grit. There is abrasion. There is texture.

    In fact, having now acquired a device whose sole purpose is to erode the quality of what comes from another device, it has got me thinking about the role of destruction in a lot of my art, and the aesthetics of grinding away the perfection in favour of something that feels like it has been lived in. Used. Worn away with time and the passing of years. And not just that, but done so with the clash of random indifference only possible through authenticity. 

    How can one hope to recreate the beauty of erosion and the story of a million soft touches with a simple tool in a single day? How do you add grit to fiction? How do you age a photograph at the moment of the click of the shutter? How do you sketch abrasion?

    I can only begin to wonder.

  • Costume Party

    Does everyone need to brand themselves? 

    A personal brand goes well beyond a clever URL and a logo made up of your initials. 

    In an online world we are presented with this ideas of an avatar, a kind of costume that we don when we share our work, our thoughts, or our best selves in digital spaces.

    Since we are (obviously) unable to be online in the physical, tangible way that is the organic stuff of reality and a million years of social evolution, what we then present online is necessarily a construct. After all, we cannot know the subtleties of our own personalities like the ticks and quirks we give off when sitting across from a real person, so all of it is fabricated as some kind of manicured self image if we like that idea or not.

    Embracing this idea, leaning into it, is the notion of personal brand: shaping that avatar to fulfill a purpose, and perhaps to be more than—or at least a more refined and controlled version of—our real world selves.

    The notion this implies is that we are all somehow emotionally mature enough to construct these online characters in a way that presents us in a positive and beneficial way. 

    What this implies is skill and nuance. 

    What this notion misses is that not all masks well made.

    To brand oneself, one puts on a mask and becomes someone or something else, which can be useful and necessary, but can be a difficult illusion to maintain. 

    This doesn’t make it impossible or ill-advised, but rather perhaps something that is done with care and purpose and not just because it seems to be a fad.

  • Last Make

    What if today was your last day to make something that would define you after you were gone?

    What would you make?

    Would you aim for perfection of quality by making something well that you knew you could make well? Or would you push yourself, not caring about potential imperfection, and want it to express your individuality in it’s flaws by showing people that you were striving to be better? It will say something about you whatever you choose, you know.

    Would you make something of value to others? Or would you make something of value to yourself? Would you stop caring about the marketability of that thing, or if it would get lots of clicks or if it had potential to bring in high sales? No really, I’m asking? I think some people would want their last craft to have a literal payoff even if they weren’t there to enjoy it, while others might feel that was selling out? 

    Would you make something that in the making also made you happy? Or would you seek out a final product that better defined you externally to others regardless of the enjoyment your would get from making it? Or is that the same thing? I think about it myself and I’m not sure if the things I do well for others are what make me the happiest.

    What would you make?

  • Loop Jamming

    Have you noticed that the advice on the internet rarely leans into imperfection.

    Very few people are writing tutorials about how to just have fun.

    If you have been reading this blog you will long since know that my creative adventures into 2026 have swirled around creating music. I have played an instrument for forty years, but stretched my musical explorations more and more for just the last decade, taking up the violin about ten years ago, joining a community orchestra, and lately getting into synth-based audio explorations on my own. I’m a novice, but one with a big range: a large puddle, but not one that goes very deep—if you take my meaning.

    In attempting to deepen that knowledge I have been seeking instruction, often online, and what I find is that most everything leans into the idea that the end goal must be perfect: polished, honed and uniformly refined to gold standard. 

    For example, I have been looping: recording layered loops of sound (and noise) and voice and rhythm into all manner of interesting audio recordings. Some of them I’ve been publishing as a kind of podcast on this very site. They are rough. They are gritty. They have sharp edges. They are imperfect.

    Yet according to every piece of advice online my work has no value unless I strive for perfect.

    Use a DAW.

    Quantize your tracks.

    Set up your recording booth just so.

    Imperfection is the enemy… apparently.

    But I don’t want that: I have merely been jamming. Exploring. Feeling my way through the tools and making things that echo with a kind of imperfect delight in their moment of creation. 

    So here’s a piece of advice online: strive for imperfect, too. After all, it’s human.