The algorithm does not care if you succeed and in fact may want you to fail.
Have you heard of the algorithm? We toss that term around like it has a deep history and long roots into our culture, and in some ways it might, but the algorithm itself is our newest creative barrier and one designed for the very purpose of siphoning the worth from everything you make.
In their unchecked wisdom, the architects of our modern global communications platforms realized two things. First, they understood that the firehose of random creativity that emerged from millions of people posting to the internet was more enchanting when churned into curated maelstrom. Second, they learned there was money to be made from turning the creative efforts of those millions into a commodity labeled with the soulless term “content.” To engineer this transformation of art into corporate value they birthed complex mechanizations to sort and shuffle, scrape, churn, prune, and cultivate, all if it extracting the worth of human creativity into a storm of placid, flaccid… ugh… content.
If you participate, that is if you make “content” then you will feed the algorithm and for a while you will feel as if you have achieved success. But rather than nurture the soul as art and creativity is meant to do, you will only enslave yourself to that mechanism.
On the other hand, if you make things that do not fit neatly into the digital slots and grooves of the algorithm, that system will almost certainly work against you. It wants you to fail because you give it no literal value.
But know this: you give the rest of us that value instead.
The algorithm wants you to fail, so prove it wrong.
Terms FROm this POSt
- algorithm
- The modern internet in all its forms is far too large for people to fully manage anymore without the help of automated systems. Any time an unseen calculation weighing our public profiles against what an app, website, or service chooses to show us, one of these automated systems is at work behind the scenes recommending product, ideas, politics, and friends. The invisible hand of fate has turned into a digital calculation so big we can’t understand it, and so complex it is often hauntingly accurate. If you are not afraid of the algorithm and what it has done to our society, you are probably not paying enough attention.
- corporate
- Having worked in many desk jobs, I tend to think of the corporate mindset and anything related to it as a kind of collective brain of capitalism and the search for profit. It is a core piece of the culture, but personally I’ve found it to be the antithesis of creative spirit, and often use the word as a pejorative in this sense.
- firehose
- In the literal sense, a firehose is a high capacity water delivery system that is used by firefighters to quench an out of control blaze. But as a modern metaphor it often refers to a large and hard to quantify volume of information, particularly online, that is difficult to control or process by a single person in real time.
- value
- I use this word a lot on this site but I’m not always referring to cash money. There are many ways to find value in something: emotional, nostalgia, spiritual, environmental, social, and countless other personally meaningful ways. I do find the assumption that everything always comes down to coins in the pocket, but that might just be being disappointed with spending fifty years watching the capitalism struggle to deliver on anything meaningfully human.
