8 Clicks from Nowhere ䷀

Dispatches ⌂

Tag: corporate social media

Chapter List

  • Bad Deals

    Yet another fist-shaking post from a popular YouTuber rolled across my feed recently. 

    This prolific poster of long form video essays was incensed at the draconian policies that resulted in her two hour long video being pulled from the site over a few seconds of copyright claim. I’m not going to out the specifics of this particular influencer (a) because she doesn’t need the publicity, but also (b) because she is just yet another example in a very long line of people who have made a bad deal for exposure and traded their content agency for the publicity and the fame that comes so much easier on those platforms.

    This isn’t an anti-copyright post, but (given the evidence she presented, at least) the claim was very likely a censorial or cash-grab type effort that resulted in exactly what the claimant was looking for: shutting down a popular video. 

    I’ve seen it so frequently now, and it joins a long list of “reasons these platforms own you” screeds I could write.

    All that aside—because I really do hate to be the I-told-you-so guy—but I will be using this as yet another example of why content sovereignty is important to creatives and the lack of power that popular influencer type posters have to deal with when they use corporate social media.  

    I’ll be the first one to tell you that overseeing a private website on a private space and relying 100% on my own elbow grease to build an audience and promote my work, well, it’s not easy. 

    And yes, I am beholden to the laws of the land for what I post—of course I am. 

    But I am also far less beholden to corporate and automated or algorithmic policies to that govern and manage and oversee what goes on a platform when I own said platform. 

    It’s hard to feel sorry for any influencer who has built their entire business on the back of another business and then has to deal with the consequences of (even if you look at it even in the most benign way) working inside of another digital ecosystem—or if you look at it more insidiously, making a deal with the devil for fame and popularity. 

    Once again, my best advice on this is to maintain as much agency and control over the things you make as you can. Or at the very least, when the system fails you, take it on the chin and stop complaining to the rest of us about the imbalance of the deal you’ve made for your popularity.

    This is a cross-post from Of Poets & Processors.

  • Just Sounds

    In my rollercoaster relationship with corporate social media I have gone through a variety of phases, one big one being the tipping point of frustration that caused me to start building my own version of Instagram.

    That bit of code was never meant for the big time, but rather simply as a place where I could post a gallery of photos without being beholden to algorithms, account signups, and cloudy terms and conditions that gave up permission for my pictures to mega-corporations.

    The thing about making your own software, though, is that you can add features in that no other platform might attempt to include.  For me, one of those quirky features is the ability to post a sound recording and attach it to any post.

    The feature was nothing too complex: simply the ability to upload a few seconds or a minute of sound to a post and have it appear right there between the text and the image. 

    I actually set it up so that the quick button on my phone is now used to trigger the voice recorder, so if I find that I’m taking photos and the ambient noise is interesting I’ll click that button next, grab a minute of sound, and then add it to the post.

    The result is that more and more, as much as I’m out snapping pictures, I find I am also clipping sounds from the world around me—and then uploading those clips to my little “gram” site. 

    It makes the little photo archive I’ve created a bit richer and bit more multi-sensory, and scrolling back through my own history of posts a curious and enjoyable sensory experience that is greater than the sum of its parts, even from just sounds.

  • Publish Owner

    Publish on your Own Site…

    …Syndicate Everywhere.

    Leave it to Cory Doctorow to drop mention[1] of a content phenomenon that has been haunting my efforts for over a decade. 

    Among the most insidious of things that social media does to creators (and that’s a long list) is fool people who write words and make—shudder—content to share online, is to quietly neglect to remind any of us that we lose ownership the second we click the post button on any those sites.

    No really.

    They’ll pretend like you can edit and curate and delete and archive, but if you post on Facebook or Twitter or Instagram or LinkedIn or any of a thousand other smaller platforms, they will hand wave around your ownership and rights, but in reality you have few.

    I call these places corporate social media for a reason: you are handing over your content not to a community of users but to the corporation that owns the software, server, and algorithms. They can show people what you created if and when they choose, they can censor you, and (as I have witnessed in the outrage rant by many creators over the years who have suffered because of it) they can delete your entire account for vague reasons that they may or may not choose to explain.

    We’re not going to change that.

    But Doctorow has an acronym for an idea I’ve been screaming from my various writing projects and blogs for years: POSSE or Publish (on your) Own Site, Syndicate Elsewhere.

    Or simply, as a creator, it is incumbent upon you to figure out how to make your own central place to keep the things you make—a website, basically—and then syndicate, promote, link, cast, or otherwise surface from there, if for no other reason than you should keep control of ownership of it with every ounce of your digital strength.

    This is a cross-post from of Poets & Processors.

  • Pitch Brand

    I’m pretty sure I once missed out on an interesting job opportunity because my head froze up when the interviewer asked me if I could make his social media profile go viral.

    What does that even mean?

    I mean… I get it. He wanted a million followers. He wanted to be influential. Fame. Adoration. Social capital. He wanted to be known and heard with a notification tab that needed to be silenced lest it wake the neighbourhood.

    To me, the shy auteur and guy who values meaningful connection and measured interaction with real people, I found myself floundered by the question that came out of nowhere in the middle of a seemingly average job interview.

    They keep telling us we live in the digital era, but I often think they’ve got it wrong. We live in the influencer era: social media as invaded every aspect of every layer of our lives and we have all become no less than personal brands who spend the day crafting illusions of our lives to share into those spaces. Even choosing to not participate becomes a meaningful action, one that defines a person and commodifies their social footprint.

    Personally… I loathe it.

    But it is inescapable and pervasive—and the reality of our times.

    What’s a creative soul to do but figure out how to not get swept up in the digital river and washed away by the social networks.

    Under the category of Pitch & Brand, I’ll be writing more on this topic as the months wear on.

  • Linked Out

    There is a flavour of professional writing which I find myself trying to avoid veering into.

    If you’ve ever been on that professional networking social media platform you know exactly what I’m talking about, those articles that talk about leadership, career growth and always seem to find a new way to write an article called what I learned about insert-business-trope-here from insert-random-life-experience-there.

    On site, those articles get lots of likes and reshares, but off site many assume it is all a lot of performative mugging, a bit vapid, and almost certainly driven by a lot of generative AI.

    So when a guy like me sits down to write a daily article on creative motivation or skill development or artistic niche hunting, it would be real easy to drift into the lane where all those aforementioned articles persist.

    That’s not my goal.  Far from it, in fact. It’s the reason I don’t pepper this site with advertising. I want to be more than that. Better than that. And in fact if I were to suggest that what I’m doing here is writing articles with that similar flavour but also with a lot more homespun sincerity and (what I’m hoping is) experiential insight then you might be closer to understanding where I’m coming from with this writing project.

    Still, the problem remains: writing optimistic micro-essays about creative pursuits is a genuine niche and one that has drawn the ire and ridicule of many who see it, when poorly or hastily done, as an disingenuous to the spirits of voice and purpose and method.

    It becomes just more slop.

    But I think I can avoid that.

    After all, just because fast food commodified and ruined the hamburger, doesn’t mean you won’t find a delicious example of one somewhere else, right?