Yet another fist-shaking post from a popular YouTuber rolled across my feed recently.
This prolific poster of long form video essays was incensed at the draconian policies that resulted in her two hour long video being pulled from the site over a few seconds of copyright claim. I’m not going to out the specifics of this particular influencer (a) because she doesn’t need the publicity, but also (b) because she is just yet another example in a very long line of people who have made a bad deal for exposure and traded their content agency for the publicity and the fame that comes so much easier on those platforms.
This isn’t an anti-copyright post, but (given the evidence she presented, at least) the claim was very likely a censorial or cash-grab type effort that resulted in exactly what the claimant was looking for: shutting down a popular video.
I’ve seen it so frequently now, and it joins a long list of “reasons these platforms own you” screeds I could write.
All that aside—because I really do hate to be the I-told-you-so guy—but I will be using this as yet another example of why content sovereignty is important to creatives and the lack of power that popular influencer type posters have to deal with when they use corporate social media.
I’ll be the first one to tell you that overseeing a private website on a private space and relying 100% on my own elbow grease to build an audience and promote my work, well, it’s not easy.
And yes, I am beholden to the laws of the land for what I post—of course I am.
But I am also far less beholden to corporate and automated or algorithmic policies to that govern and manage and oversee what goes on a platform when I own said platform.
It’s hard to feel sorry for any influencer who has built their entire business on the back of another business and then has to deal with the consequences of (even if you look at it even in the most benign way) working inside of another digital ecosystem—or if you look at it more insidiously, making a deal with the devil for fame and popularity.
Once again, my best advice on this is to maintain as much agency and control over the things you make as you can. Or at the very least, when the system fails you, take it on the chin and stop complaining to the rest of us about the imbalance of the deal you’ve made for your popularity.
This is a cross-post from Of Poets & Processors.
Terms FROm this POSt
- algorithm
- The modern internet in all its forms is far too large for people to fully manage anymore without the help of automated systems. Any time an unseen calculation weighing our public profiles against what an app, website, or service chooses to show us, one of these automated systems is at work behind the scenes recommending product, ideas, politics, and friends. The invisible hand of fate has turned into a digital calculation so big we can’t understand it, and so complex it is often hauntingly accurate. If you are not afraid of the algorithm and what it has done to our society, you are probably not paying enough attention.
- audience
- Creativity is often a dance between creator and audience. Art can exist in a vacuum, of course, but the perception of art by a receptive human mind seems to me to a critical half of the creative equation.
- corporate
- Having worked in many desk jobs, I tend to think of the corporate mindset and anything related to it as a kind of collective brain of capitalism and the search for profit. It is a core piece of the culture, but personally I’ve found it to be the antithesis of creative spirit, and often use the word as a pejorative in this sense.
- influencer
- I think people assume because I post online so much that I’m trying to become an influencer, by which I mean the type of person who creates waves of content with the intentionality of making a living from being a kind of quasi advertising personality. I’m not that. I create because I enjoy it, crave it, live for it… and if people happen to read it, cool.
- social media
- You almost certainly found this post because it was posted on someone’s feed. The platforms are terrible, but as it stands they are about the only way to find an audience in this crazy version of the internet. I avoid the socials when I can, but to ignore their existence is to toil forever in obscurity.
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