8 Clicks from Nowhere Productions

Tag: social media

Chapter List

  • Pitch Brand

    I’m pretty sure I once missed out on an interesting job opportunity because my head froze up when the interviewer asked me if I could make his social media profile go viral.

    What does that even mean?

    I mean… I get it. He wanted a million followers. He wanted to be an influential. Fame. Adoration. Social capital. He wanted to be known and heard with a notification tab that needed to be silenced lest it wake the neighbourhood.

    To me, the shy auteur and guy who values meaningful connection and measured interaction with real people, I found myself floundered by the question that came out of nowhere in the middle of a seemingly average job interview.

    They keep telling us we live in the digital era, but I often think they’ve got it wrong. We live in the influencer era: social media as invaded every aspect of every layer of our lives and we have all become no less than personal brands who spend the day crafting illusions of our lives to share into those spaces. Even choosing to not participate becomes a meaningful action, one that defines a person and commodifies their social footprint.

    Personally… I loathe it.

    But it is inescapable and pervasive—and the reality of our times.

    What’s a creative soul to do but figure out how to not get swept up in the digital river and washed away by the social networks.

    Under the category of Pitch & Brand, I’ll be writing more on this topic as the months wear on.

  • Reality Thirst

    As insurmountable as the social media algorithms often seem to me, occasionally I break through for a few moments and sense the craving beyond.

    I started taking a lot of black and white photographs lately. If you are reading this post where I published it, on my blog, you may have noticed that each is accompanied by an often-unrelated black and white image. There is nothing particularly secret or hidden in the connection: I just like taking photos and was using the effort of writing here as a place to showcase some of my other (very human) work.

    As I was taking all these photos it occurred to me that I should be sharing them with others besides the handful of readers on this (very new and very obscure) blog project: so I started a fresh Instagram account, gave it a silly name, and started uploading monochrome pics, including many of the ones you can see at the top of these posts.

    Viral is the wrong word. 

    But there was certainly a gush of unprovoked interest in my photos.

    Raw. Simple. Often just fuzzy macros of textures from my yard and neighbourhood, these pics are not works of art. But neither are they slop. They are intentional snaps and observations collected from micro-adventures by yours truly. 

    And people flocked, are flocking, seem to be continuing to flock to follow and like and comment on those pictures. 

    It was a side effort that spun off from the main effort that has become orders of magnitude more public than the original. 

    People, it seems, are craving, yearning, thirsting for something real and interesting.

    This post was original posted on of poets & processors.

  • Social Community

    We’ve been watching one of those reality competition shows where a group of artists in an eclectic field are brought together to participate in a multi-episode grind where every nuance of their niche artistic talents are tested. 

    You’ve seen these: glass blowers, knife forgers, puppet makers, miniature modellers. The formula is usually the same: artists, judges, tears and hugs.

    Yet I’ve often found the particulars of the art itself are less interesting than the side effect of bringing together a group of people with a shared interest. As much as the production demands of the show oft only glimpse at it, a keen eye can often spot that these people sometimes seem more torn about losing and being cast off one at a time per episode not because of the money, but because they are being torn out of a community.

    Social media is a pale substitute to gathering with your artistic peers, I would argue. It can help find your tribe, sure, but there is something irreplaceable about the collaborative energy of a crowd and the erasure of the usual loneliness of a being a creative soul.

    Not everyone need apply for the next reality television production, but seeking and nurturing an artistic social life is arguably almost as important as learning and practicing one’s art.

    Under the category of Social & Community, I’ll be writing more on this topic as the months wear on.

  • Insta Warrior 

    I just opened up the app and counted: as of this writing I have eight active accounts on Instagram.

    Each of them is unique.

    Each of them is maintained.

    None of them are popular.

    Look, I am not some kind of dabbling influencer wannabe, just so we’re clear on that point.

    I just see it as a tool for expression. It is a blank wall upon which to scrawl the products of my art, as tempting as a passing train car might be to a graffiti artist with a backpack full of fresh spray paint.

    It is there, so I use it.

    My most recent work on the platform has been me posting monochromatic photos: I only upload black and white pics that I’ve captured, from textures and abstract shadowy artsy-fartsy illusions to simple monotone landscape shots from my wandering adventures.

    It is not meant to build a following or create a brand or generate an audience or—forbid—become a revenue source. It is nothing more than a creative outlet that caught my inspiration one rainy spring day and has grown the barest semblance of metaphorical legs that has kept it going for a couple months (so far).

    Art is expression.

    Art is filling blank spaces with humanity.

    Art is using the tools that are right in front of you to spread a bit of joy, drive a taste of curiosity, and cast a feeling out into the universe without knowing what the result might be—if any at all.

    It is the silent warrior.

  • People Places

    I am writing this from within the abyss of the political dark ages of the mid twenty-twenties. 

    Nationalism is in a kind of haphazard resurgence. The media is faltering. Artificial intelligence is clouding the internet with a seemingly unlimited supply of slop and misinformation.

    It is dire.

    And artists have this important role to play: continuing to make stuff despite the inanity. 

    Despite wars. Despite clashing cultures. Despite self-dealing politicians. Despite generative algorithms pumping out dead-on-arrival content.

    And to top it all of, half of the people that could read this will discount it as the words of a man sitting across on the other side of a funhouse mirror making up a reality they disagree with. We can’t even see eye to eye on that anymore.

    Culture is opinion. Opinion is truth. And truth (whatever that might be) has always shaped the stories we tell through our words, sounds, music, and art.

    I write this very blog in competition with countless algorithms that will fight to ensure it only get seen if it generates money for a shareholder somewhere, profit for a corporate bottom line, or revenue for someone who is probably not me.

    We are humans caught up in a system and we are treading water in a creative torrent that we can barely understand. The abyss is below. The sky is above—so long as we can keep our heads above the flow of society.

    Under the category of People & Places, I’ll be writing more on this topic as the months wear on.