Never Enough 

I recently came across a social media thread that got my head churning. 

A person whom I follow, a prolific nature photographer, had received a comment from another of his followers demanding—demanding!—that he reveal the location of the photograph. He posted screenshots of their conversation and it went pretty much exactly how one might expect a dialog between a proud creator and an entitled audience member might escalate into digital fisticuffs. 

Such is the nature of making anything for a large audience these days, and the the online market in which we all abide merely seems to amplify it as it sends our work to the furthest reaches of culture and opinion. This, and a long list of similar reactions I’ve had personally with people online lately, illustrates a point that has been gnawing at me: you can never know what your audience expects from your art.

In this case, the photograph was beautiful and interesting and since it was shared for free with tens of thousands of people one would have thought there should be little to complain about. In fact, one would have thought the creator had been more than generous giving away their work. But the person who complained was aggrieved and argued that the photographer was required to go one step further and provide geographic coordinates for the location of the photo.

Why?

Unclear.

But I’ve seen this effect emerge with increasing frequency.

What you believe to be generosity and quality, giving one hundred percent for very little in return is viewed as insufficient by an invisible audience.

And you can choose to agree and shrivel at the criticism, adapt to the feedback—or just keep doing what you are doing.