8 Clicks from Nowhere Productions ䷀

Category: Part 3 – Clicking In

The creative human fits into a bigger picture spanning the gamut of society, technology and tradition. The grit of creativity.

Chapter List

  • Devaluing Uncommercial

    What happens when worth is no longer judged by standards except for sales?

    No really? Art for the sake of art is like science for the sake of science: Serendipity takes us to interesting places we never would have planned.

    But when the only goal is profit the road has often been well travelled by thousands before us. 

    I have a bachelors degree in science and while I never pursued academia nor research, I often throughout my career ran in the tracks of businesses, governments and charities that (in their own self interest, realized or not) would put pressure on the research industrial complex to create output with profitable outcomes.

    The counterbalance to commercial science, of course, is often referred to as pure science, research driven by raw curiosity and following the data down interesting paths, an effort that has arguably both squandered a lot of money but also led us to discoveries that have reshaped the modern world in immeasurable ways. And more importantly, many of those world reshaping discoveries were not profitable… until they were, and so in retrospect businesses clap their hands at the ingenuity of the people who fought back all those profit-motivational barriers to discover interesting things despite it all.

    Many of the same people who scoff at pure science will, too, flatly argue that the best art, the stuff hanging in museums, say, was created under patronage—the church, monarchies or otherwise rich benefactors—and so to claim anything artistic can be created lacking the same is a fool’s errand. 

    The modern equivalent of course is corporate contracts, government grants or—for the smaller among us—algorithmically-driven fame leading to online fan sales. And it’s hard to argue that the folks who go viral are often the ones filling a commercial demand be that for trendy teen lit, spectral watercolour prints, or studio-quality family portraits. All of it is wrapped in sales metrics, of course, and all of it is considered “good” because it sells—it makes a profit.

    So I’ll repeat: what happens when worth is no longer judged by standards except for sales? What happens to art for the sake of art? 

  • Meta Creativity

    I blame the processors for the rise of meta creativity.

    It is us, too. It is our penchant for gossip and rubber necking at disasters, but I would argue that it wasn’t until the algorithm turned it into a cottage industry and a lucrative product that meta creative content blossomed like an algal outbreak in mountain lake through our feeds.

    Let me interject here with a definition. When I use the term “meta creative” I am referring to a genre of published media that falls somewhere in the uncanny valley between genuine creative works such as film, music, art, and literature on one end and critique-slash-analysis on the other end. In the middle there is a new variety of lazy, reactionary performance that often involves belittling, mocking, panning or otherwise pointing and laughing at (sometimes literally) the work of other people (and this is the important part) with nothing of value to add besides the raw reaction.

    Honest critique and analysis plays a vital role in creativity, and any art school grad will tell you that learning how to gather and act on genuine feedback is vital to improvement. 

    On the other hand, the kind of sloppy green screen overlay of a mocking primal reaction to something, positive or negative, serves very little besides its own self promotion and amplification on the work of others.

    It is a spectrum, of course. There is no perfect critique and there is no absolutely pointless meta creative reaction, but the algorithm certainly seems to reward the lingering gaze of any and all of us who stare a little too long at the simplistic emotional takes of reaction clips. 

    We’ve lost something for that, and I write that as both a creative soul and as grumpy old guy who knew a more supportive creative era, now passed.

    This is cross post from Of Poets & Processors.

  • Past Present

    Over and over I stumble across advice for creativity.  Heck, it’s the basis of this blog, isn’t it? Here’s what has worked for me, for others, for everyone else in the past, present and certainly will do in the future, too.

    Right?

    And the smart money, the guy who wants this site to be successful and to captivate you and to hold your attention would tell you that there are answers buried inside if you read deeply enough.

    The honest guy would tell you that creativity is just like any other job. You get out what you put in, and the effort pays off when you do the work.

    The fuzzy spaces between, though, are filled with an endless doubting void that slurps up every bit of advice, superstition, ritual, inspiration, and randomness distilled from the universe as possible.

    I’m just the guy sitting here telling you to embrace that uncertainty.

    Look at the advice.

    But also find your own way.

    Do the work.

    But embrace the chaos.

    Dig into ideas that shift your mind, body, and soul to new perspectives.

    But ride the efforts of a billion people who have gone this way before you.

    Under the category of Past & Present, I’ll be writing more on this topic as the months wear on.

  • Story Mistelling

    Beloved vlogbrother, Hank Green, has made or otherwise alluded to the point in a few videos[1] over the last couple years that sometimes the story is more interesting that the truth.

    Compounding this as an actual issue is that some people value the story—or the value of the story as a political tool, say—more than they value the truth.

    In other words: some people lie and invent stories to serve their own ends. Uh, no kidding, huh?

    I have written about storytelling on this site a disproportionate amount. I am planning on typing the word “storytelling” at least a few hundred more times before I stop posting here.

    So, it makes me wonder: have we reached a pivotal point in history where the art of telling stories is intertwined too dramatically and damningly to think of it anything other than as the dark side of the equation: is storytelling a tool for manipulation, lies, and propaganda?

    Well, yeah. Obviously.

    Though I don’t think Green’s point was meant to be taken as a call to abandon the ship of human tales and interesting fiction.  Instead, it was a call to vigilance.

    After all, I could theoretically bop someone on a head with the hammer and thus use it for dark deeds. I could also fix my fence with the same tool. The former use case does not mean we need to ban hammers. It means that we should teach ourselves and our children to be wary of people who bring hammers into places where hammers are not meant to be.

    In the same way we should teach ourselves and our children to be wary of fiction and stories implanted into places where they are not meant to be: politics, science, medicine, and more.

    Keep telling stories, of course. 

  • Pitch Brand

    I’m pretty sure I once missed out on an interesting job opportunity because my head froze up when the interviewer asked me if I could make his social media profile go viral.

    What does that even mean?

    I mean… I get it. He wanted a million followers. He wanted to be influential. Fame. Adoration. Social capital. He wanted to be known and heard with a notification tab that needed to be silenced lest it wake the neighbourhood.

    To me, the shy auteur and guy who values meaningful connection and measured interaction with real people, I found myself floundered by the question that came out of nowhere in the middle of a seemingly average job interview.

    They keep telling us we live in the digital era, but I often think they’ve got it wrong. We live in the influencer era: social media as invaded every aspect of every layer of our lives and we have all become no less than personal brands who spend the day crafting illusions of our lives to share into those spaces. Even choosing to not participate becomes a meaningful action, one that defines a person and commodifies their social footprint.

    Personally… I loathe it.

    But it is inescapable and pervasive—and the reality of our times.

    What’s a creative soul to do but figure out how to not get swept up in the digital river and washed away by the social networks.

    Under the category of Pitch & Brand, I’ll be writing more on this topic as the months wear on.