8 Clicks from Nowhere Productions

Category: [09] Gifts & Dangers

When your passion becomes your profession.

Chapter List

  • Hard Numbers

    Here’s the thing about a job that meany people overlook: everything ultimately needs to lead back to some kind of measurable, fungible value. Ah capitalism, you nasty freak.

    I managed a team of web developers for half a decade and as manager I had a lot of tasks—but not the least of these (and in fact arguably one of the most consistent and time consuming of these) was tracking metrics. 

    I had to put numbers to productivity. I had to match quantifiable costs against measured returns, make graphs of employee time spent per tasks, public page interactions, project cost recovery models, marketing investment return projections. Everything had to to be tracked, measured, plotted, and understood.

    Now that I’ve been create something of my own, for the sake of art, it has been too easy to fall into this same trap: measuring word counts, tracking web stats and search engine placements, allocating resources to audience building and working to balance effort with return based on numbers, even if some of those numbers are only tracked in my head.

    When your profession and passion collide, what is there to do?

    How do you stand arms length from the quantifiable measures of your art, words, and music as demanded by the professional side of the craft—often inseparable and important—and yet still find the mental space to think of it as a qualitative act measured in vibes and feels and beauty? 

  • Gifts Dangers 

    For me, personally, I have often struggled to keep a clear line between the work I do for money and the work I do for fun.  That is not to say that the creative aspects of my job have been particularly lucrative in my life, but the overlap of my creative talents has often benefited employers–and vice versa, my hobbies have often benefited people and companies I don’t actually work for (or get paid by…)

    Coincidentally, I was reminded of this recently: a photo I took on a running adventure with my friends found its way through a bit of sharing in a corporate newsletter that landed back on my inbox: weird thing that, getting your own work sent back to you by a company who is using it for something they didn’t inform you about or pay you for.

    Legal blurriness aside (this is not a post about that, really, and if any company was going to benefit from my work in this way this is one of about three companies in the whole world I would look away and say, okay, you guys have given me so much over the years, blah, blah, blah, I’m gonna ignore this one… but I digress.)

    Creativity is a gift, but it can be a dangerous minefield of people taking what you can do for granted. It happens routinely. You become the guy with the camera. The dude who can make websites. The man to go to if someone needs something sketched. We all have those things: plumbers are going get asked about leaky faucets, doctors are gonna get asked about that mole on my back and chefs are going to be expected to bring the best dish to a potluck. Navigating the overlap is the hard part for all of us.

    Under the category of Gifts & Dangers, I’ll be writing more on this topic as the months wear on.

  • Hustle Up

    What if the people buying are not into what you are selling?

    Consumer-driven culture and basic economics would argue that supply should meet demand. If you are supplying something that no one seems to want, capitalism argues that you need to shift your product to where the demand seems to be.

    But what if the supply is, well… you?

    What if you are selling yourself and your skills, or your ideas and your art?

    Is it worth shifting the product to meet demand? Should you change to align with what someone seems to want from you? 

    Say, you submit a proposal for a big idea or walk into a job interview or call into a pitch meeting—and what you are selling there is your ideas, your skills or yourself—but they are not buying?

    Are you in the position to say I’m not going to be or do something I’m not, sell something I don’t have, or pretend to be good at a skill I don’t yet have just to get a gig or a deal? Or are you full on ready for the hustle of becoming someone different simply to get the work? 

    Maybe you are. Maybe you don’t have that luxury.

    Either way, it often seems to be little more than a balance between selling yourself …and being yourself.