8 Clicks from Nowhere Productions

Category: Distractions

  • Costume Party

    Does everyone need to brand themselves? 

    A personal brand goes well beyond a clever URL and a logo made up of your initials. 

    In an online world we are presented with this ideas of an avatar, a kind of costume that we don when we share our work, our thoughts, or our best selves in digital spaces.

    Since we are (obviously) unable to be online in the physical, tangible way that is the organic stuff of reality and a million years of social evolution, what we then present online is necessarily a construct. After all, we cannot know the subtleties of our own personalities like the ticks and quirks we give off when sitting across from a real person, so all of it is fabricated as some kind of manicured self image if we like that idea or not.

    Embracing this idea, leaning into it, is the notion of personal brand: shaping that avatar to fulfill a purpose, and perhaps to be more than—or at least a more refined and controlled version of—our real world selves.

    The notion this implies is that we are all somehow emotionally mature enough to construct these online characters in a way that presents us in a positive and beneficial way. 

    What this implies is skill and nuance. 

    What this notion misses is that not all masks well made.

    To brand oneself, one puts on a mask and becomes someone or something else, which can be useful and necessary, but can be a difficult illusion to maintain. 

    This doesn’t make it impossible or ill-advised, but rather perhaps something that is done with care and purpose and not just because it seems to be a fad.

  • Fail Bots

    The algorithm does not care if you succeed and in fact may want you to fail.

    Have you heard of the algorithm? We toss that term around like it has a deep history and long roots into our culture, and in some ways it might, but the algorithm itself is our newest creative barrier and one designed for the very purpose of siphoning the worth from everything you make.

    In their unchecked wisdom, the architects of our modern global communications platforms realized two things. First, they understood that the firehose of random creativity that emerged from millions of people posting to the internet was more enchanting when churned into curated maelstrom. Second, they learned there was money to be made from turning the creative efforts of those millions into a commodity labeled with the soulless term “content.” To engineer this transformation of art into corporate value they birthed complex mechanizations to sort and shuffle, scrape, churn, prune, and cultivate, all if it extracting the worth of human creativity into a storm of placid, flaccid… ugh… content.

    If you participate, that is if you make “content” then you will feed the algorithm and for a while you will feel as if you have achieved success. But rather than nurture the soul as art and creativity is meant to do, you will only enslave yourself to that mechanism.

    On the other hand, if you make things that do not fit neatly into the digital slots and grooves of the algorithm, that system will almost certainly work against you. It wants you to fail because you give it no literal value.

    But know this: you give the rest of us that value instead.

    The algorithm wants you to fail, so prove it wrong.

  • Says Who

    Not many people are going to give you permission to make something… and bluntly, you shouldn’t need it.

    Don’t get me wrong, if it is dangerous or could hurt others—be that financially, morally, physically, or personally—then you should really reconsider your creative efforts.

    But if you are out there wanting to be the one who is creating, making, and sharing, and more so, are yearning for the art of making stuff because it might result in interesting, beautiful or wonderful results, then your permission-seeking mindset might turn out to be an unnecessary barrier holding you back.

    I write about these things, I spill affirmations of this sort, precisely because I have been a permission-seeker my whole life. I am old enough now that (mostly) when I catch myself seeking such permissions I have a stern internal monologue and give myself a good talking to about submitting to those behaviours. But I get it—because that notion digs into you like a relentless infection of spirit and you may never be rid of it. All you can really do it wake up every day and remind yourself that permission will never be given, nor should it even be required.

    And I’m not giving you permission here, though it might very much seem like it. 

    Rather I am writing this to nudge you towards dismissing the very need for it.

  • Critical Commodity

    Minding the gate are too many unworthy of the task.

    If you are a creative, and anything like me, you too often go online to see the unfiltered criticism of so many gatekeeping Shadowtrolls. Performative dismissal of the work of others has become something of a cottage industry online, an entire genre unto itself filled with dark aspirational influencers whose sole contribution is unfiltered judgement.

    Criticism is essential to any art form, but open critique meant to foster the talents of a creator who has hung their work out for public adjudication is vastly different than tearing those same offerings to shreds while glorifying the corpse of someone else’s creative efforts. Shadowtrolls feast on the pain of the latter, giving no value to the community they critique and farming adulation from those who giggle at the imperfection of others.

    Art is always imperfect. Even the rare examples that we hold up as so are also the source of flaws and must be subject to evaluation to particular tastes. 

    Criticism is inescapable, and I am not here to simply say it shouldn’t exist.

    Rather, as a creative who is among those offering our own imperfect samples to the world, that when met with the ravings of a Shadowtroll seeking to bar the path and slam the gate closed, we should do something besides hear and recoil at the critical rage. We should make our own evaluations of the source of those barriers and judgement, and discard such opinion with a ferocity met equal to the unworthy.

  • Healthful

    Three weeks ago I slipped on some neighbourhood icy sidewalks and wrenched a muscle in my back. It hurt for two and a half weeks and I was in enough pain that I had to temporarily suspend my fitness routine. No running. No swimming. Nothing overtly physical beside some gentle stretching and walking.

    What I never considered—until I couldn’t do it anymore—was the impact a physical injury could have on my creative life.

    Sure, I’ve been writing furiously here over that timespan of practice and effort and intention, but a lot of my posts over the last few weeks have been shrouded in an invisible fog of temporary inability to sit at a desk and write for long stretches, physical pain lifting my arms high enough to play my violin, or a blur of frustration about not being able to get out in nature for inspiration and stress relief.

    And maybe this is obvious, but I don’t think we realize how important stable health is for having a creative lifestyle until suddenly we are not healthy anymore, even temporarily. Physical, mental, emotional. All of this is vital to clear the path for making art, playing music, typing words into a keyboard.

    We can adapt, of course, but shifting to new modalities to work around longer term disabilities is the work of months or years, all respect given to those who do it successfully. Mode shifting, on the other hand, is not necessarily a quick jump to be made over a couple days or weeks because one foolishly slipped on the ice.