I’ve been pondering distraction quite a lot this past week.
I spent some reward points and redeemed myself a pair of those new wireless earphones from that fruit company we all love so much. They are the flagship model, too. The stupidly expensive ones for which I never would have paid real money.
They have me thinking this morning about distraction and the value of being able to focus.
There are big distractions, huge things that don’t even allow us the freedom of mind to sit down at a keyboard. And there are small distractions, the kind of thing where you are perched ready to work and… the phone rings… or someone decides to have a business meeting about budget allocations at the table three feet away from where you are trying to write paranormal creative science fiction.
It’s tough to be choosy about your workspace, even when you seem to be in full control of it.
I have been dabbling in the effectiveness of the noise cancellation features of my new headphones even this morning as I write this. Adding some soft music over the full-on quiet mode has allowed me to focus and pull out of the distractions of what could have been a derailing working environment in a noisier-than-usual cafe I frequent to write in.
Distraction busted.
This is not a product endorsement. There are multiple brands and styles of noise cancelling technology, and that might not even be your small distraction du jour, nor the path to a particular solution. But all this is to say that sometimes there is a tool to help you focus, and you don’t even realize it was a distraction until you suddenly have a bit of technology to remove it.
Terms FROm this POSt
- brand
- Even seasoned advertising and marketing folks sometimes struggle to pin this definition to the ground, but in essence it implies more than a logo or a tag line. A brand is the entirety of how one is perceived by the public, and it can be inclusive of, yes, logos, colours and names, but also values, vibe, and style. Corporate brands are common, but personal brands are an idea that has gained particular prominence in the internet era when people put on a public persona that represents their effort to influence others or promote their ideas, politics, or work.
- cafe
- Chances are the words you are reading were written in a small local cafe on a quiet morning with a hot cup of tea at my side. The places we work and create have a huge influence on what emerges.
- keyboard
- Maybe it’s for typing. Maybe it’s for coding. Maybe it’s for making music. A bed of buttons arrayed for digital input is my favourite user interface and I’ll write about them often in their many varieties.
- value
- I use this word a lot on this site but I’m not always referring to cash money. There are many ways to find value in something: emotional, nostalgia, spiritual, environmental, social, and countless other personally meaningful ways. I do find the assumption that everything always comes down to coins in the pocket, but that might just be being disappointed with spending fifty years watching the capitalism struggle to deliver on anything meaningfully human.
