Who knows what this site will look like by the time you are reading this post, but as I am writing it I have just launched this blog and, bluntly, it’s using a pretty boring template.
In deciding on a design with which to start I weighed a single consideration: I wanted the words to be the central focus of what I was making. I was not planning on posting photos or art. I was not linking to videos. I was not trying to wow visitors with a unique and clever design.
I wanted the words to be the point.
Me of ten years ago would have clutched his metaphorical pearls—or whatever guys who don’t wear pearls might clutch in such a situation. Use your imagination. As it was back then, perhaps lacking confidence in my ideas or writing, I would merrily post but fill the screen with visual clutter and links and metadata.
Today, I am boldly posting these words without the flourish of fancy headers and kooky fonts and in doing so perhaps suggesting through their simple form and format that the words are sturdy enough on their own merit.
Terms FROm this POSt
- blog
- I am old. And I started posting formatted words and photos online before the word blog had entered the common lexicon. Most people work in the medium of social platforms these days, but being both a product of my time and a stickler for content ownership and control, I still lean into and promote the idea that the blog (a content managed general purpose personal website) is the beating heart of the internet I once knew and loved.
- metaphorical
- Some of us are literal, and many of us think in metaphor and analogy. I often drift into the latter category and I will fully admit it shades my writing and how I try to explain things. Sometimes I catch a glimpse of this and call it out. Oh, how meta.

