We’re all frustrated with social media these days, and sometimes the only recourse seems to be to point at anyone even tangentially involved and yell “Stop!”
That friend who posts a little too much: STOP!
That coworker who is oversharing: STOP!
The relative who can’t seem to look at a comment box and walk away: STOP!
As someone who posts routinely I get my fair share of real life people questioning my participation: it’s not directly telling me I shouldn’t, but it is a subtle dig and a semi-revocation of permission.
Once, long ago, we all joined these networks and connected to each other in this giant circle of digital trust. I’ll connect to you, we said, but you need to be respectful of that.
Then the algorithms filled those feeds with advertising and slop and rage bait and memes, and we shrugged and said, well, I can’t yell at Zuckerberg or Musk or any of those assholes, so—
—so we started revoking permission from our friends. And we almost do it unconsciously: we scroll past the stuff from people we know just like it was part of the rest of the mess, not recalling that the photos and words and stories and messages from the people we connected to were the whole damn reason we downloaded the app to begin with. We ignore them, just the same.
The result is a great big gap where there was once celebration. There is a quiet rule that social media sucks, but a rule the neglects to differentiate between content from people we know and like, and content that is overwhelmingly corporate, influencer, or algorithmically generated.
We lump it all together and shout STOP! But we keep loading the apps—to find only our friends heeded the request. All that is left is the slop. All that is left is the ads. All that is left is the manufactured reality that doesn’t care if you want it or not, and shrugs when you push back.
We scolded the wrong creators.