Wrapping something abstract and exciting around something else that is (seemingly) boring, to add challenge, achievement, or game-like aspects to a task or goal to trigger our human need to have fun with everything we do. Milestones. Points. Prizes. All these things take the mundane work we need to do and turn it into a kind of reward-based play. Or we just waste a lot of time making up fake rules to avoid doing the actual work.
alternately gamify
