Post Conformity

by BRAD SALOMONS

The funny thing about semi-retirement is that while one is still not completely decoupled from the workforce, I have noticed there is a marked volume of indifference that I am able to cultivate and nurture with regards to the performative creativity that I once did when I was younger.

I can paint for the sake of painting.

I can sketch things that are interesting to me.

I can take photos of curious and interesting things.

And I can do all these things not worrying that it somehow doesn’t fit perfectly into a portfolio or a personal brand.

The ironic thing, this dismissal of external validation and approval, this refusal to fit into a box for some generic employer evaluation that might skim through these works in the future to see if I’m a good fit for their open job, means that I am probably producing better—or at least more authentic—art.

It’s one of those lessons that takes a lifetime of creative output to learn and embrace, and once discovered is probably something that would have benefited me vastly more than I realized at the start of my career.

Honed skills are great, but voice and authenticity are the work of a lifetime, after all.

Terms FROm this POSt

brand
Even seasoned advertising and marketing folks sometimes struggle to pin this definition to the ground, but in essence it implies more than a logo or a tag line. A brand is the entirety of how one is perceived by the public, and it can be inclusive of, yes, logos, colours and names, but also values, vibe, and style. Corporate brands are common, but personal brands are an idea that has gained particular prominence in the internet era when people put on a public persona that represents their effort to influence others or promote their ideas, politics, or work.
career
I willingly stepped away from a comfortable job in 2023 to pursue something with more meaning and purpose. We live in a society that values productivity above many other things, so questioning career (that pursuit of productivity perfection and identity) is a challenging thing. I write a lot about careers and career change because it is a defining part of what I am.
job
This is a fuzzy word for me as I write here. I am technically self-employed, the overseer of a little one-man Canadian consultancy corporation. Hustling for contracts is hard work tho, so I occasional look for more steady employment gigs that interest me, and allude to it in my writing.
semi-retirement
Not quite working, not quite ready to throw in the towel on a professional career: this is secret code for mastering the final boss of wage slave capitalism and playing the game for fun from this point on.

Brad Salomons is a time traveller and intergalactic secret agent for hire. He writes extensively about technology, creativity and life between gigs.

Post Conformity